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Showing posts from March, 2011

Editorial March

Advertising is very important!! Advertising is a non personal form of promotion delivered by different media outlets. Advertising is not new concept; in the Old World people used to use various methods like notice board outside their homes to indicated what services or product they would sell. Now of days advertising is not that different; however, the media it is. Our magazine advertise other businesses but the magazine can be view in Internet as well; in our web site and in Facebook. What is Advertising important? Well, in today's' world businesses competition is getting hard every minute and businesses want to differentiate from their competitors. Advertising can target and broad audience or an specific group. The way of doing that is by the design of the ad. Sometimes people don't pay much attention to the design and ignore the fact that the design represent their business. In my experience I have seen some businesses trying to full their ads with information and pi