Editorial March

Advertising is very important!! Advertising is a non personal form of promotion delivered by different media outlets. Advertising is not new concept; in the Old World people used to use various methods like notice board outside their homes to indicated what services or product they would sell.

Now of days advertising is not that different; however, the media it is. Our magazine advertise other businesses but the magazine can be view in Internet as well; in our web site and in Facebook.

What is Advertising important? Well, in today's' world businesses competition is getting hard every minute and businesses want to differentiate from their competitors. Advertising can target and broad audience or an specific group. The way of doing that is by the design of the ad. Sometimes people don't pay much attention to the design and ignore the fact that the design represent their business. In my experience I have seen some businesses trying to full their ads with information and pictures, as if they were a rent storage. By doing that they loss a good impression to the their new possible clientele. A good Ad must contain the right amount of information; so the reader doesn't loss the interest in two seconds.

Advertising is a tricky form of marketing and the best way to get the best of it is by having the right

elements. They are to know the target, have the right information and to have a good design.